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20 février 2010

pendants targets that are

A promotion for the tiffany valentine day jewelry Trading Co created a new usage occasion for the stones, prompting women to purchase their own "right-hand" valentine pendants. The Diamond Trading Co is the London-based sales and marketing arm of DeBeers, the world's leading supplier of rough diamonds. In an unusually remote client-agency relationship, the company establishes broad strategic goals and tiffany pendants targets that are executed fully, without marketing oversight, by J Walter Thompson, New York. Sales of right-hand rings were robust enough in 2003 to halt the five-year decline in the fashion ring market. Manufacturers praise the concept for its multiplicity of designs, and retailers are reporting brisk sales. In August, an estimated $5 million-to-$6 million ad campaign kicked in with print ads in upscale publications such as Elle, Vogue and Vanity Fair.DEBEERS has long told women that diamonds are "forever." But forever is how long it might feel to some women before they receive a diamond from a loved one. Thus, a promotion for the Diamond Trading Company created a new usage occasion for the stones, prompting women to purchase their own "right-hand" rings.The Diamond Trading Company is the London-based sales and marketing arm of DeBeers, the world's leading supplier of rough diamonds. In an unusually remote client-agencyrelationship,thecompanyestablishes broad strategic goals and valentine bracelets tiffany bracelets that are executed fully, without marketing oversight, by J. Walter Thompson, New York.In early 2003, JWT launched an industry-wide initiative to promote the right-hand ring. Following two years of trade and consumer research, a celebrity-studded pr campaign and a consumer advertising blitz last fall were the main elements in a brand building program that spawned the latest must-have fashion accessory.

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